Text reading 'Strategic Communications | Social Media | Multicultural Marketing' in blue on a white background.
The logo of Vivian Costa written in blue text with a unique font style.

I HELP BUSINESSES GROW through strategic marketing that connects authentically with diverse audiences.

Strategic Communications

Building brand stories and campaigns that resonate with your audience. I develop messaging and communication strategies that drive real business results.

Social Media Strategy

Creating social media that actually works for your business. I've managed millions in budget and built communities that convert followers into customers.

Multicultural Marketing

Connecting with Hispanic and Latino audiences through authentic, culturally-informed campaigns. Bilingual expertise that opens new market opportunities.

Content & Creative

Creating content that gets attention and drives action. From social posts to integrated campaigns, I develop creative that resonates with your audience.

FEATURED PROJECTS & COLLABORATIONS

Green promotional banner featuring the Cricket logo and text that reads "Creators' 24," with a repeated border of "24 Cricket Creators" along the edges.

BUILDING AUTHENTIC CREATOR PARTNERSHIPS AT SCALE

Cricket Wireless Network

Developed a comprehensive creator program that transformed Cricket's fragmented influencer initiatives into a cohesive strategy. Generated 6.5% average engagement rates—while building lasting partnerships with creators across lifestyle, fashion, and entertainment verticals. The program proved that authentic creator relationships outperform traditional advertising.

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Latino Marketing Excellence Multicultural Marketing, Bilingual Campaigns, Community EngagemenT

Jefes del Futuro

Created a bilingual campaign supporting Latino small business owners with $5,000 grants and mentorship opportunities. Rather than surface-level Hispanic Heritage Month content, this initiative addressed real community needs—access to capital and business guidance. The campaign positioned Cricket Wireless as a genuine ally to Latino entrepreneurs, driving meaningful engagement and lasting brand loyalty.

A corner cafe building with signs advertising coffee, biscuits, cold brew, sammys, and cookies, with a humorous caption about sitting outside and drinking coffee.

Small Business Transformation Social Media Strategy, Content Creation, Community Management

Howdy ATL

Transformed a struggling neighborhood bakery into Grant Park's essential community hub through strategic social media positioning. Reversed four months of revenue decline and delivered year-over-year growth by establishing Howdy ATL as the area's only dedicated biscuit maker. The campaign achieved 7.3% engagement rates—10× industry average—proving that authentic local storytelling drives real business results.

MORE ABOUT ME

A woman with shoulder-length dark brown hair, wearing a light blue blazer and white top, smiling while sitting on a light gray sofa in a warmly lit, modern cafe or restaurant.

I've spent 15+ years helping businesses cut through marketing noise and connect with the audiences that matter most. My expertise in social media marketing, digital strategy, and multicultural communications comes from real-world experience building campaigns that actually work—not just look good.

What I love about this work is seeing the results: local businesses achieving revenue growth, global brands building highly engaged communities, and consistently delivering results above industry standards. I don't just create marketing—I create strategies that help businesses grow by building genuine connections with their customers.